CHICAGO, March 7 /PRNewswire/ -- A new generation of dating and relationship advice launches today as the first online service providing singles with one-on-one, confidential support from "real-life" experts in the new world of dating.

Founded by two longtime friends whose own experiences convinced them no one should experience dating alone, econfidant.com is breaking new ground by offering personalized advice via the web from trained experts - not academics or therapists - who understand the challenges and thrills of dating today.

Rachel Begelman and Sarna Lee, the company's savvy thirtysomething founders, hope econfidant.com will give men and women somewhere to turn any time for one-on-one support and straightforward advice they can trust.

"We live in an age where we meet more people online than in real life and where a text message can be interpreted a thousand ways," Begelman said. "The one-size-fits-all model of relationship books and advice columns is no longer enough."

Taking dating and relationship advice into the 21st century, econfidant.com promises a personal response to any question - no matter how trivial, complex, or intimate - within 24 hours. Members can ask as many questions as they want and all responses are delivered to their private and confidential inbox at econfidant.com.

At econfidant, singles will get personalized advice directly from Begelman and Lee, as well as from a team of smart, young experts who have gone through an extensive training program designed by the founders.

"What's great about econfidant.com is that you can get the advice you're seeking without having to worry about what a friend might think or repeat," said Lee. "We've found that people feel much more comfortable opening up online, allowing us to provide meaningful advice that really speaks to their situation."

Noting that Jim Safka, CEO of Match.com, recently told the AP that the "number one thing" his customers want is "advice and coaching on dating and relationships," Begelman said that econfidant will be a powerful partner for online dating sites.

"By partnering with econfidant, dating sites can provide their members with a valuable service that helps them cope with frustration, disappointment, and other dilemmas that might lead them to cancel subscriptions," said Begelman.

econfidant.com is offering subscriptions for unlimited monthly access at a rate of $19.99. For a limited time, new members can enjoy a two-day free trial. For more information, please visit http://www.econfidant.com/.

CONTACT: Jill Feldman, of Michael Kaminer Public Relations,
+1-212-627-8098, jill@mkpr.com

Web site: http://www.econfidant.com/