VMware, a provider of virtualization solutions from the desktop through the datacenter and to the cloud, on Tuesday announced a new VMware Volume Purchasing Program (VPP). VMware VPP is designed to provide customers worldwide with consistent, accumulative software license discounting through an easy-to-use, tier-based points system. The program helps maximize the value derived from volume purchases of VMware software licenses, including significant cost savings on VMware solutions and increased budget predictability for future purchases. VPP is offered to customers through authorized VMware partners.

With VMware VPP, customers may enroll for a VPP membership and earn points on VMware products and services. Points are stored in customers' accounts and accrue toward four tier levels in the program, with each tier level delivering additional incremental discounts that are applied automatically to new purchases depending on a customer's tier. Customers can accumulate points over a rolling eight-quarter period and access an easy-to-use online portal to track the number of points and eligible discount levels. For qualified purchases, VMware VPP provides customers with discounts ranging from 4 percent to 12 percent off the published local VMware MSRP prices.

"We value our customers and sought to simplify how they do business with VMware, so we revised the VMware VPP to reward customers in a consistent and predictable way," said Ryan Knauss, senior director, pricing and licensing, VMware. "VMware VPP functions similarly to a frequent flier program, using a simple points-based system to track and manage the benefits of purchasing software licenses in bulk quantities. This new program will further streamline the ease of doing business with VMware so our customers can accelerate their journey to IT as a service."