New cloud technology is here. Microsoft is ‘all in’, Google always has been and IBM is plowed into cloud services through LotusLive. Independents like Cobweb and Rackspace (who provide 1.7 million business users with cloud email and storage have been making large amounts out of this for a while.

The cloud means massive savings for all businesses on hardware and software. Some of the biggest companies are taking these savings and ploughing them into more (expensive) technology like iPads for employees so they are always on the same hub. Some companies provide these solutions for big business and they come at a premium.

Large details of this nature make a lot of money for providers. Unfortunately, this means smaller businesses (not necessarily financially but based on number of employees) are left behind as such companies believe there is not enough profit in providing them with cloud systems.

The existing support companies for smaller businesses are adverse to the idea of providing cloud services because they will decrease their profit margins in the way they are currently set up. In part this is due to the price war going on between Microsoft and Google, prices for base packages are very low. IT companies providing for small business make a lot of money out of selling software and hardware. They currently have to overcompensate and sell companies more than they need so if and when such companies grow, the IT structure can cope with it. They also make a lot of money out of maintenance when these systems fail. Cloud systems basically remove these factors and thus a large amount of charges small business providers can justify.

The cloud systems are based on massive, backed up infrastructure meaning if there are any errors systems are automatically rerouted and email, shared drive storage and collaboration tools will not go down. Microsoft and Google guarantee a 99.9% uptime which equates to 8 hrs and 46 minutes a year downtime (24/7) and any business will tell you that this is a vast improvement on in house systems. Also, if your system were to go down in the middle of the night or on a weekend it will be fixed before you even find out, rather than discovering the problem when you are due to start work and then having to wait for it to be fixed.

Security en masse is better too. If someone wants to hack your in house system they will find it a lot easier to do than say hacking Microsoft, then finding your system within the cloud (a needle in a haystack), then hacking that.

All other independent providers (such as Cobweb, Rackspace and 1&1) are providing their own systems based on Google or Microsoft offerings and with no clear definitions yet in place it is a minefield for anybody who is not an expert to know which service provides what, with endless technical jargon specific to each provider.

Cloud Hypermarket has grouped such technical jargon into specific fields so companies can compare and contrast the features offered by each one, you can buy direct services with Google and Microsoft or go to an independent vendor – we provide a gateway to any of these services. They offer telephone advice as they may still have questions regarding each service. One of their important selling point is that they are completely impartial comparing Microsoft and Google services as well as services of independent resellers such as Cobweb, Rackspace and 1&1.

Cloud Hypermarket enables you to do the following:

1. Compare business email

2. Compare backup solutions and services

3. Compare email marketing solutions and services

4. Compare collaboration & productivity suites

The biggest stumbling block so far has been the amount of confusion surrounding the ‘internet cloud’. Most people have heard of it but are not exactly sure what it is and why it is to their advantage. During recent User testing, several testers stated that they were IT saavy and knew about the cloud – but they came up with some extremely variable definitions. Reports from certain providers and reports suggest that around 60% of small businesses have not heard of the cloud, or have no idea what it is. Put simply, the cloud will save companies money, provide unlimited scalability, provide better security and better availability. If your in house server or email goes down then there’s nothing you can do about it until it is fixed.

If your internet connection goes down then you cannot send email from your in house system as it has no way of communicating. With a cloud system you can still access your email, shared drives and send email by using another connection via 3G, mobile phone or local wireless connections. It is no longer a question of if all companies move their systems to the cloud, it is a question of how long it will take them to do it.