Untitled Document
 Register Now & Save!
Untitled Document
2009 Gold Sponsor
Untitled Document
2009 Silver Sponsor
Untitled Document
2009 Panel Sponsor
Untitled Document
2009 Exhibitors
Untitled Document
2009 Media Sponsors
Latest News
In 2011, Apache Hadoop received tremendous attenti...
AMD said late Tuesday that its chief sales officer...
Intel has finally seen the back of that 2009 antit...
On Tuesday, Clustrix announced the availability of...
What are the legal implications and consequences o...
EMC moved to make Hadoop safe for the Joe Blow big...
Amazon has reined in the price of its S3 storage a...
The focus of Java EE 7 is on the cloud, and specif...
2011 was a year of rapid adoption for public and p...
AMD Thursday told financial analysts it’s gonna tr...
Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!
Cloud Computing: What It Is and What It’s Not
The logical next step in dynamic infrastructures and architectures

IBM Session at Cloud Expo

Cloud computing is a concept. It is an architectural framework by which one or many organizations can deploy, manage and retract any workload, public or private. Cloud computing addresses business needs from a workload perspective. The concept collectively addresses all the aspects of modern computing from components (SAN, network, servers, software) to implementations (virtual desktops, hosted applications, e-mail, etc.) in a comprehensive, cohesive solution.

What It Is
The industry has evolved from implementing disparate individual systems to sharing workloads and the cost of those workloads (grids), to offering software and solutions as services (service-oriented architecture [SOA]). Cloud is the next step in the evolution of the industry; it is the step that meets business requirements with a dynamic approach. "My business, my user, needs to do this." Cloud makes this possible with the fewest number of duplicated efforts.

The buzzword-laden and slightly more complete definition:

A cloud is a dynamic, infinitely scalable, expandable, and completely contractible architecture. It may consist of multiple, disparate, local and non-local hardware and virtualized platforms hosting legacy, fully installed, stateless, or virtualized instances of operating systems and application workloads.

What It Is Not
Cloud computing is not a platform, specific hardware architecture, specific software architecture or any specific product. It is not Internet-based computing, nor is it merely the use of shared resources or the storage of data somewhere abstract. Were any of this the case, then the first time an e-mail, a document or any other piece of data were ever stored on a server on the Internet, that would have been considered a cloud.

Marketers seem to be struggling with how to position and sell cloud computing and the offerings based on it. This is leading to many misrepresentations of what a cloud is. Most of the cloud computing solutions being marketed today are merely hyped up hyperbole of Internet-based or Web 2.0 computing. These solutions and offerings are components of what a cloud computing architecture would represent.

Amazon's online resource offering, EC2, is a good example of the common divide between marketing and technology. Amazon's site defines EC2 as: "Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides resizable compute capacity in the cloud." It would more appropriately be defined something to the effect of "... is a web service based on Amazon's cloud computing architecture that provides resizable compute capacity to its users via the Internet."

The Internet is not "the cloud," yet that seems to be the most common misuse of the term. This misuse is confusing business people as to what the cloud really is and technology professionals as to how a cloud is useful within their organizations. As a technology professional, it is important to understand that cloud computing has benefits and applications far beyond large web service and hosting providers.

This does not preclude cloud computing from use in Internet-based solutions. Amazon's EC2 and Google Apps are good examples of this. The technologies used to deploy these systems are either heavily or entirely cloud-based. The systems are dynamic, extensible and expandable. They may or may not exhibit all of the qualities of a true cloud computing architecture, but they certainly qualify as being cloud-based.

Another misconception of clouds is that they are exclusively public, private, internal or external. Based on its definition, cloud computing is a construct to implement any of those solutions, independently of each other or inclusive. A properly designed cloud computing architecture could allow an organization to dynamically deploy, manage and retract internal, external, public and private workloads.

Although a public and a private cloud could be one and the same, most commonly, if a cloud computing architecture is implemented to offer billable, service-based offerings to external users or customers, it is being considered a public cloud. Likewise, it is becoming commonplace to refer to cloud computing architectures that only offer compute services to internal employees as being private clouds.

Cloud computing is fast becoming fantastic marketing jargon for companies and organizations that may or may not have the capability or the desire to really explain it or deliver on its promise. It is not an easy concept to grasp. The more abstract a concept is, the harder it is to explain; and even harder to properly implement. Cloud computing is an abstract concept that includes the implementation of multiple abstract technologies. All of the intangibles involved make explaining cloud computing difficult, but poor explanation should not minimize what cloud computing can accomplish.

Cloud Characteristics

Extensible: It can be modified to suit multiple purposes while the base architecture remains intact.

Accessible: The services are easy to deploy, access and manage.

Scalable: The components used in the design can be scaled indefinitely.

Contractible: The deployed services can be easily removed.

How We Get There
Clouds are built from existing and emerging technologies. Cloud computing architectures will be put in place and merged with existing, installed systems. They will incorporate every major technology used today. Virtualization and interconnectivity are only a few of the vital technologies that go into implementing a cloud computing solution. Service-oriented architecture (SOA), Storage Area Networks (SAN), and dynamic configuration of Virtual Networks (VLANs) and physical networks are all part of it. Self-service user portals, virtualized desktops and shared compute resources could all be part of a well-designed cloud.

Cloud computing is accomplished with a building block approach. Start with the base reference architecture. Install the underlying tools to deploy, manage and retract the resources on that architecture. Then add the necessary components (hardware and software) for the workloads that a particular cloud needs to support. As workloads requirements increase, additional building blocks are added to the cloud.

What about traditional operating system (OS) deployment tools? What about application deployment and orchestration tools? These legacy tools are part of the building blocks that get added to a cloud computing architecture. On their own, they do not constitute a cloud. They are part of the components that provide the ability to add and customize workloads within the cloud.

One of the major requirements of cloud computing is that the underlying tools to deploy, manage and retract the resources in a cloud must be indefinitely scalable. If the underlying architecture is not scalable beyond any known capacity, then the design could be limiting.

Why Clouds?
Why are we building clouds? What does cloud computing accomplish?

Cloud computing:

  • Reduces time to deployment
  • Reduces administration
  • Increases application flexibility
  • Decreases dependence on proprietary platforms
  • Enables fit for purpose computing
  • Decouples the workload from the platform

Conclusion
The industry will build clouds because cloud computing is the next major step in delivering solutions, not just applications. Organizations need to rapidly deploy new workloads faster than ever. They need to be able to dynamically modify how those workloads are deployed. They need to be able to redeploy and retract those workloads, on-demand, like never before. Cloud computing is the logical next step in dynamic infrastructures and architectures.

About Bill Bauman
Bill Bauman, WW Cloud & Virtualization Solution Architect at Red Hat, is an expert on Cloud Computing, Virtualization and scalable systems. He has 17 years of IT experience in everything from programming to processor debugging and complex systems architecture. Follow Bill @ http://billbauman.com.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Untitled Document

Call 201 802-3021 or Click Here to Save $400!

Save $400

 Sponsorship Opportunities

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.





Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.


Video Coverage of Cloud Computing Expo

Brian Stevens: The Opening of Virtualization
Jon Wallace: User Environment Management – The Third Layer of the Desktop
Brian Duckering & Ken Berryman: Managing Hybrid Endpoint Environments
Preeti Somal: Game-Changing Technology for Enterprise Cloud and Applications

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Government IT Conference & Expo 2009
Allstar Conference Faculty Lineup Will Include...


CHEVALIER

Novell Canada

DICARLO

Sun Micosystems

FOXWELL

Sun Microsystems Federal

GABHART

Web Age Solutions

GREENBERG

Integralis

HAHN

Tranxition

WILLIAMS

Maxworks

JACKSON

Dataline, LLC

KHOSLA

IBM

KRZYSKO

US Departement of Defense

LIBERMAN

Lieberman Software

MARKS

AgilePath

MORGENTHAL

QinetiQ North America

RYAN

Asankya

TRAJMAN

Vertica

WHITE

BDNA


SYS-CON EVENTS


Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
virtualizationconference
2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun