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New CloudSwitch Blog for Enterprise Cloud Computing
Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise.

We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT.

However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our mission is to do just that. We tend to see the world from the data center out, unlike much of the innovation around cloud computing to date, which has focused on the cloud as a separate and silo'd environment.

Enterprise Cloud Computing Hurdles
We share the view held by many that the cloud will transform enterprise computing. Market analyst firm Gartner predicts that by 2012, 80% of Fortune 1000 enterprises will be paying for some cloud computing service. We also believe that there are significant hurdles to this transformation, including data security, application re-architecture, poor integration with the data center and lock-in to cloud providers.

Security Risks
Protecting data within the cloud is the biggest concern for most enterprises when considering cloud deployments. When security is partly out of enterprise control, it becomes difficult to know with confidence if sensitive information has been accessed or compromised.

Applications Re-architecture
Today, moving an enterprise application to a cloud requires re-writing software to adapt the application to a specific cloud provider's infrastructure. A whole landscape of specifications for devices, services, networks, storage and other components has to be mapped to the virtual environment. This can take weeks or months of development work, time that many companies cannot afford.

Data Center Integration
Once the application is running in the cloud, managing it requires adhering to the cloud provider's tools and policies, even if they conflict with those of the enterprise. The application also needs to communicate back to existing business processes, identity services, databases and management tools - all the underlying components on which the enterprise depends.

Cloud Provider Lock-in
Cloud lock-in is always a concern when a cloud environment is out of enterprise control. What happens if the cloud provider changes its terms or its underlying infrastructure? What happens if another cloud provider comes along with a more attractive offer?

Subscribe to this blog so that you can know when we address these hurdles in more detail. Please share your thoughts on these and other hurdles and how you're thinking about solving them.

Our Vision for Enterprise Cloud Computing
At CloudSwitch, we believe enterprise cloud computing must achieve certain core tenets in order to deliver on its potential:

  • Cloud resources should be secured end-to-end as an extension of the enterprise's security perimeter
  • Applications should be able to run in the cloud without modification
  • Users should be able to manage applications running in the cloud just as if they were running in the data center, using existing management tools and processes
  • The enterprise should be free from cloud lock-in, able to move applications at will whenever it is appropriate, to another cloud or back to the data center.

Our goal for this blog is as a resource to help enterprises better understand and overcome the challenges that stand in the way of simple and secure enterprise cloud computing. We look forward to sharing what we learn from our customers and partners with you.

Read the original blog entry...

About Ellen Rubin
Ellen Rubin is the Founder & VP Products at CloudSwitch. She's an experienced entrepreneur with a proven track record in founding innovative technology companies and leading strategy, market positioning and go-to-market. Prior to founding CloudSwitch, Ellen was a member of the early management team at Netezza (NYSE: NZ), the pioneer and market leader in data warehouse appliances, where she helped grow the company to over $125M in revenues and a successful IPO in 2007. Prior to Netezza, she founded Manna, an Israeli and Boston-based developer of real-time personalization software. Rubin began her career as a marketing strategy consultant at Booz, Allen & Hamilton, and holds an MBA from Harvard Business School and an undergraduate degree from Harvard College. .

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Allstar Conference Faculty Lineup Will Include...


CHEVALIER

Novell Canada

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Sun Micosystems

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Sun Microsystems Federal

GABHART

Web Age Solutions

GREENBERG

Integralis

HAHN

Tranxition

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Maxworks

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Dataline, LLC

KHOSLA

IBM

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US Departement of Defense

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Lieberman Software

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QinetiQ North America

RYAN

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Vertica

WHITE

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Past Events Archive

Cloud Computing Conference & Expo
2009 East

cloudcomputingexpo
2009east.sys-con.com/
Virtualization Conference & Expo
2009 East

virtualizationconference
2009east.sys-con.com/
Cloud Computing Conference & Expo
2008 West

cloudcomputingexpo
2008west.sys-con.com/
SOAWorld Conference & Expo 2008 West
soaworld2008.com/
Virtualization Conference & Expo 2008 West
virtualizationconference
2008west.sys-con.com
AJAXWorld Conference & Expo 2008 West
ajaxoct08.sys-con.com
SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com

Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

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